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  • Design successful conversations
  • Apply automation as part of consumer engagement
  • Use bots to identify intent
  • Understand the process of conversations

Your course instructor

Martin Greenaway

Martin is an experienced IT professional with a strong technical and analytical background gained from working with blue-chip financial, commercial and public-sector organizations in both the UK and Australia. With experience in Software Development, Business Process and Learning Management Systems, Martin bridges the communication gap between business and technology professionals to create functional solutions to real-world problems.

By the end of this course, you will be able to:

    • Describe the importance of persona and brand voice for conversations
    • How to implement the conversational building blocks in conversational design
    • Analyze conversations from bots as well as human agents
    • Determine and prioritize intents for automation


  • You are part of the team that looks after conversational design for your Conversational Cloud program
"I discovered the appropriate tools to optimize the messaging programs in our enterprise. The classes structure makes learning easy and fun and the after course material helps me develop new skills and knowledge.”

Start the self-paced course at any time that is convenient for you.

Course Duration: The self-paced e-learning course can be completed in 2 days or spread across a couple of weeks. The maximum duration is 30 days from start.

Any further questions we can help you with?
Contact us to register your interest.

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