Conversational Design is about helping the consumer navigate the conversation. This course will give you the tools to evaluate and optimize the conversations in order to provide the best resolution. It helps you to understand the theory and processes behind conversational design as well as the practical application. Determine the intent and decide how this intent will benefit from being dealt with by automation or the bot/human tango.
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Design successful conversations 
Apply automation as part of consumer engagement 
Use bots to identify intent Understand the process of conversations 
Martin is an experienced IT professional with a strong technical and analytical background gained from working with blue-chip financial, commercial and public-sector organizations in both the UK and Australia. With experience in Software Development, Business Process and Learning Management Systems, Martin bridges the communication gap between business and technology professionals to create functional solutions to real-world problems.
Describe the importance of persona and brand voice for conversationsHow to implement the conversational building blocks in conversational designAnalyze conversations from bots as well as human agentsDetermine and prioritize intents for automation
"I discovered the appropriate tools to optimize the messaging programs in our enterprise. The classes structure makes learning easy and fun and the after course material helps me develop new skills and knowledge.”
Course Duration: The self-paced e-learning course can be completed in 2 days or spread across a couple of weeks. The maximum duration is 30 days from start.
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